Revitalising the
soap opera model
for the modern age.
Brands are tomorrow's storytellers. Narratives, not campaigns. Entertainment, creator ecosystems, always-on distribution, and brand advertising. Four industries that have always operated separately. We operate them as one. We are the studio that proves brands don't have to buy attention. They earn it, by thinking and operating like a creator.
Advertising →
Audience entertainment
Advertising →
Audience entertainment
Brands earn attention by making things worth watching, not interrupting and disappearing afterwards.
Campaigns →
Creative systems
Campaigns →
Creative systems
One-off launches that decay are replaced by systems that compound, building reach, habit, and cultural presence.
Interruption →
Cultural participation
Interruption →
Cultural participation
The brands winning right now are not buying attention. They are earning it, by becoming part of the culture their audiences already live in.
An independent Creative Studio building worlds and systems for leading brands. Forged in the heart of the creator economy.
We do not make content. We build worlds, creating narratives, IP, formats, and systems designed to meet audiences where they already are. Multi-platform, community-first, and built to sustain attention over time.
We operate inside the creator economy, with access to emerging trends and creator insight before it reaches the mainstream. Not from reports or consultancy decks. From being part of the culture itself.
Strategy to Screen under one roof, with the agility to collaborate with the best partners without restriction. Built on speed, instinct, and entrepreneurial thinking. Not layers, hand-offs, or bureaucracy.
Some of what we've built.
All work
If you're building something
that needs to last
longer than a campaign,
we should talk.
We exist because
the creator economy
moves faster
than most brands and agencies can.
Most agencies study creator culture from the outside. Studio B was built inside it.
Founded by Brandon Baum (28M followers, 18B views, one of Europe's most-watched creators), Studio B gives brands direct access to the systems, formats, and instincts shaping modern attention. Brandon and his team don't lean into the creator economy. They live inside it.
We don't study
the creator
economy.
We were built by it.
Cultural gravity for brands.
Cultural gravity is what happens when entertainment, creators, distribution, and brand advertising stop operating separately and start compounding as one. The opposite of campaign decay. Attention that builds, not expires.
Not a traditional creative agency. Not a production company. A Creative Studio. Storytelling, strategy, creator instinct, production, VFX, distribution, and measurement under one roof, with no hand-offs and no loss of intent between brief and delivery.
To help brands earn attention in a world where audiences choose what they watch.
Bee Fly through the Studio
Studio B is growing.
Want to join us?
Looking for anyone who shares our obsession for world building & storytelling.
What we've built.
Find the
fake fan.
Six superfans. One imposter. And a prize worth fighting for. A 6-part branded entertainment series for O2's YouTube channel with a short-form social ecosystem that delivered over 25M views.
Built for the
family sofa.
An episodic YouTube series and content ecosystem for LEGO. High-fidelity, cinematic, dual-language. Brickventures positions YouTube as the primary destination for the Living Room audience, and proves the platform can compete directly with Linear TV for high-production family entertainment.
A creative system
that learns as it ships.
A social momentum-building creative system for Raid Shadow Legends. With data validating our creative direction, we analysed recurring trends in real time to optimise the system, delivering 50+ assets in three months.
Claptrap,
in the real world.
To promote Borderlands 4, we took Claptrap on tour across three cities: Lisbon, Berlin, and London. Using CGI, we inserted him into local trams and as a delivery robot in the streets. Around each activation, we built a short-form content ecosystem extending the original Claptrap IP into the real world and across social. Core asset creation, distribution across brand channels, and targeted clipping campaigns, designed for maximum visibility.
Engineered for
organic virality.
Briefed to launch "Bonelab" for Quest 2, our goal was content that could earn attention on its own merits. We built a real rope bridge in our studio, overlaid it with Cornwall drone footage, and opened on a POV shot that held viewers through those all-important first few seconds. Practical and VFX, fused invisibly.
Heatspawn.
14 films. One system.
Launching the Opter boot with the Heatspawn campaign. We worked with premier league footballers, pros in front of the camera, and built out the set-ups that gave our VFX team the raw material to make post-production sing. Fourteen films across Adidas's social channels, all from a single shoot system.
The future belongs
to brands that
think like creators.
Campaigns decay.
Systems compound.
Your strategy lives in a deck. Your production lives in a silo. Your last launch peaked, decayed, and you've already briefed the next one.
The problem isn't the work. It's the system. Attention fragments faster than brands can adapt. Creators, culture, and distribution move faster than traditional marketing was built for.
We don't run campaigns. We run creative systems that build gravity.
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Creative Systems
Creative Systems
Our creative systems are built for modern attention. Instead of launching disconnected campaigns, we build the architecture for repeatable formats, creator ecosystems, production workflows, and audience behaviours that compound over time. Strategy to screen, at speed and at scale.
Creators
Creators
Direct access to the most influential creators in the world, bringing external cultural energy into the brand through structured collaboration and aligned formats. First-hand intelligence that only comes from living inside the creator economy.
Production and VFX
Production and VFX
Bringing brand stories to life through high-quality, platform-native production from our 10,000 SQFT studio home. Transforming ideas into breathtaking visual spectacles with our world-class visual effects artists.
Distribution and Measurement
Distribution and Measurement
Getting the work to the audience, and proving it landed. Creator and platform ecosystem distribution paired with measurement wired in from the start. KPIs agreed before we produce, tracked continuously, looped back into creative.
One system. One team. One loop.
We don't separate strategy, creative and production, they work together from day one.
Brand strategy, creator insight, platform behaviour, and cultural signals align into a unified strategic direction designed to earn attention.
Ideas evolve into scalable formats. Campaigns become connected systems built to move across platforms, creators, and audiences without losing momentum.
Strategy, creators, production, and our 10,000 sq ft studio operate as one integrated engine, delivering high-volume, platform-native storytelling without sacrificing craft.
Performance feeds directly back into the creative system in real time. The work learns, adapts, and compounds instead of fading after launch.
If you want to build something that needs to outlast a campaign; a world, a system, a story audiences want to follow, let's talk.
We'll be in touch.
Expect to hear from us within one working day.
Privacy
Policy.
This privacy notice for StudioB Production Ltd ("Studio B", "we", "us", or "our") describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you visit our website at studiob.net, or engage with us in other related ways, including any sales, marketing, or events. Questions or concerns? Please contact us at hello@studiob.net.
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with Studio B and the Services, the choices you make, and the products and features you use.
No. We do not process sensitive personal information.
No. We do not receive any information from third parties.
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
1. What information do we collect?
In short: We collect personal information that you provide to us, and some information is collected automatically when you visit our Services.
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include names, phone numbers, and email addresses.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services. This information does not reveal your specific identity but may include device and usage information, such as IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information.
Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes log and usage data, device data, and location data.
2. How do we process your information?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including to save or protect an individual's vital interest, such as to prevent harm.
3. What legal bases do we rely on?
In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases:
- Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Legal obligations. We may process your information where we believe it is necessary for compliance with our legal obligations.
- Vital interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party.
4. When and with whom do we share your personal information?
In short: We may share information in specific situations described in this section and/or with the following categories of third parties.
Vendors, consultants, and other third-party service providers. We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties designed to help safeguard your personal information.
We may also need to share your personal information in the following situations:
- Business transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition.
- Affiliates. With our affiliates, in which case we will require those affiliates to honour this privacy notice.
- Business partners. To offer you certain products, services, or promotions.
5. Do we use cookies and other tracking technologies?
In short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. This site utilises caching in order to facilitate a faster response time and better user experience. Caching potentially stores a duplicate copy of every web page that is on display on this site. All cache files are temporary and are never accessed by any third party, except as necessary to obtain technical support from the cache plugin vendor.
6. How long do we keep your information?
In short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
No purpose in this notice will require us keeping your personal information for longer than one year. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information.
7. How do we keep your information safe?
In short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk.
8. Do we collect information from minors?
In short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If you become aware of any data we may have collected from children under age 18, please contact us at hello@studiob.net.
9. What are your privacy rights?
In short: In some regions, such as the EEA and the UK, you have rights that allow you greater access to and control over your personal information.
In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information, and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. If you have questions or comments about your privacy rights, you may email us at hello@studiob.net.
10. Controls for do-not-track features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.
11. Do California residents have specific privacy rights?
In short: Yes. If you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.
If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services.
12. Do we make updates to this notice?
In short: Yes. We will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.
13. How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at hello@studiob.net or by post to:
StudioB Production Ltd
Studio B London North Studios
The Ridgeway
London NW7 1RP
14. How can you review, update, or delete your data?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please contact us at hello@studiob.net.