Initially launched in 2010, Instagram has become the fourth most downloaded app worldwide.
With more than 1 Billion Instagram users, Instagram is the perfect space for brands to be present, sharing entertaining content in line with their values, promoting their products and getting closer to their audiences.
Instagram has become the place for brands to be since more than 58% of people say that they’ve become more interested in a brand or a product after seeing it on Instagram Stories. This is the reason why Instagram has been pushing more features to help creators and businesses grow within the app, as well as to help them generate revenue.
In this article, we’ll explain all the basics you need to know to make the most out of this platform to benefit your business.
Ready? Let’s get into it.
Why Instagram Marketing?
eCommerce businesses need to have a presence online, which means having a website and social media profiles on several platforms, with Instagram being one of the main ones.
Having a presence online helps businesses connect with their audience, since 90% of people follow a business on Instagram, and interact with them.
And on top of that, it’s a free platform that brands can benefit from to reach their audience,
increase awareness, create brand recognition and build reputation.
Benefits of an Instagram Business Account
But, first things first. What are the benefits of setting up an Instagram Business account?
Add more details to your profile: You can add your brand’s industry, business address & a contact button.
Account analytics: Access your profile insights and learn more about your audience’s
demographics, content interactions and what performs best.
Add links to Stories: Very helpful to tag every product you feature on Stories, as well as to
redirect your audience to your website easily.
Access to Instagram Ads: Get better reach by putting some extra spend behind your posts, as well as create ad campaigns on Facebook & Instagram through Business Manager.
Instagram Shopping: A must-have if you sell products or services online since you can create a store on the platform so your audience can shop directly from the app.
Check Your Insights
Despite how good your Instagram strategy can be; you need to check your content’s
performance, see what works, and make any changes needed.
The insights section on your profile will give you useful analytics about what your audience wants to see, what they engage with the most and what type of content you should create more of.
Also, it’s very useful to see any performance on tests you might be running, whether it’s a new feature or content format.