Cadbury's

35M Views

5M Comments

35M Views

5M Comments

Cadbury's approached us looking to help them produce a organic viral campaign during Creme Egg season. We crafted a viral hit that was seen by millions and delighted viewers.

35M Views

5M Comments

35M Views

5M Comments

Project
— Overview

DELIVERABLES

At the beginning of 2023, we had a truly sp-egg-tacular collaboration with Cadburys for their new Creme Egg campaign, and we challenged ourselves to shoot the most creative piece of content possible around the limited edition Creme Egg motto, "How do you NOT eat yours?"

The
— Approach

PROCESS

Plan

Shoot

Edit

After some intense brainstorming, we wrote a narrative which began with a Mission Impossible heist and ended with a collapsing set and an infuriated Director. This fun piece of content gained 30 million views and was a great example of how even short-form content can have a rich narrative.

The
— Results

PROCESS

Plan

Shoot

Edit

35M

VIEWS

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Cadbury's 35M Views 5M Comments 35M Views 5M Comments

35M Views

5M Comments

35M Views

5M Comments

Cadbury's approached us looking to help them produce a organic viral campaign during Creme Egg season. We crafted a viral hit that was seen by millions and delighted viewers.

35M Views

5M Comments

35M Views

5M Comments

Project — Overview

The — Approach

The — Results

35M

VIEWS

Cadbury's

35M Views

5M Comments

35M Views

5M Comments

Project
— Overview

The
— Approach

The
— Results